What's on

  • 1


    Designated space to park your vehicle

  • 2


    A big welcome to the festival

  • 3

    The Village

    For all your food, drink and shopping needs

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    Main Stage

    Amazing music entertainment

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    The Paddock

    Get up close to amazing animals

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    Pet displays and professional demonstrations

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    The Green

    The ultimate pet wellbeing zone

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    The Country

    The perfect space to get away from it all


    Parking - VIP

    Parking for VIP ticket holders

At PDSA we recognise that pets are part of the family, so PetLife '18 offers a full day of entertainment for pet and music lovers alike.

As well as the live music line-up and delicious food and drink, visitors can explore a series of unique areas full of family fun and activities that celebrate our pets in a whole host of different ways.

Gates will open at 11am on festival day with main stage entertainment drawing to a close at 10pm.

The Arena, The Country, The Paddock and The Green will open from midday until 6pm.

Welcome Area

Your gateway into PetLife ‘18; the Welcome Area will be your first port of call once you arrive at the festival.

Before exploring the main festival site, you can also pick up a programme in the Welcome Area and our volunteers will be on hand to direct you to the different areas of the festival site.

For those attending with their four legged pals it's useful for you to know that there is a special PDSA Emergency Vets tent in the Welcome Area just in case you need some veterinary advice or treatment.

The Paddock

This part of the PetLife ‘18 site will be all about meeting some of the heroic animals who spend their lives helping others. There will be the chance to have your photo taken with animal heroes, and plenty of opportunities to find out more about their incredible stories.

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Police Dog Finn

Police Dog Finn, who sustained near-fatal stab wounds while protecting his handler from an armed suspect, will be presented with the prestigious PDSA Gold Medal award at PetLife ‘18– the equivalent of the George Cross.

The bravery of Finn, who has since retired from Hertfordshire Constabulary, helped save the life of his handler, who was also injured.

Finn will receive his PDSA Gold Medal on the main stage at 3pm and visitors to The Paddock will be able to meet Finn, along with his former handler. This will be the first time members of the public will be able to attend a ceremony like this, and will be a unique chance to pay tribute to a true four-legged hero.

PDSA Horse-Drawn Carriage

In the early days of PDSA some 100 years ago, we used to have special horse-drawn carriages that would make their way around communities caring for pets in need. At PetLife a replica carriage pulled by a Shire horse, recently restored, will be touring the festival site during the day and will be making regular trips to The Paddock for photo opportunities.

Picnic Area

The Paddock will also have a dedicated picnic area where families (and their canine companions) can relax and take advantage of the variety of tasty food that will be available to purchase on site.

Memorial Garden

If you have a beloved pet who is sadly no longer with us, you can get a tag engraved in The Paddock’s Memorial Garden as a fitting tribute.

Meet the Heroes

Search and Rescue Dog Bryn and family pet Diesel are both worthy recipients of PDSA’s Animal Awards and you can meet these four-legged heroes and find out how they have changed people’s lives.


Bryn received the PDSA Order of Merit – the animals’ OBE – in recognition of his work with Cheshire Fire and Rescue Service and the UK’s International Search and Rescue Team. His role has involved finding casualties in Japan after the 2011 earthquake and tsunami and in Nepal following the devastating earthquake in 2015 which killed and injured thousands.


Diesel was rescued by his family after he was abandoned when he was just a few months old. He more than repaid the favour when a faulty fridge freezer caught fire late at night. Diesel, upstairs in a bedroom, began barking to alert his sleeping owners that the fire was ravaging their home and enabling them to escape through a bedroom window. He received the PDSA Gold Medal – the animals’ George Cross – for saving their lives that night.

Meet Bryn and Diesel in the Paddock at 3pm


Fresh from receiving his PDSA Gold Medal for outstanding devotion to duty, hero Police Dog Finn will be in The Paddock from 4pm to meet his fans.


Throughout the day at PetLife ‘18 The Arena will be the place to enjoy lots of great family entertainment.

The various demonstrations and activities will not only entertain and educate, but also give you the chance to take part too!

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Paws for Thought – dog agility

The snappy tricks routine, set to music, of these mainly rescue dogs, has to be seen to be believed! They have performed their stunning tricks and routines at shows up and down the UK including at Countryfile Live and Britain’s Got Talent.

Proving that dog training can be fun – a lot of fun – these dogs will be showing off their skills as they take part in eye-catching agility tricks.

Younger PetLife ‘18 visitors can even get involved with some of the activities.

Dog and Duck Show

There is no show quite like this learn-while-you-laugh experience, which has entertained crowds all over the country.

These trained dogs and ducks, that spend their days living together on a farm, will help the audience learn lots about dog behaviour.

Each show is broken into three sections looking at dog psychology, natural instincts and finally audience participation. Make sure you catch this show for a quacking good time!

Meet the Heroes

Meet some of the animal heroes that have received a PDSA Animal Award and listen to their handlers tell their incredible stories of bravery and devotion, in some very special Q&A sessions.

As well as meeting some PDSA Animal Award recipients, the Royal Pigeon Racing Association will be on hand to talk about some of the stories of the 32 winged heroes that were awarded the PDSA Dickin Medal during WWII. There will also be a special pigeon demonstration so everyone can see these winged creatures in action.

British Transport Police Dogs

The British Transport Police will be bringing a team of their dogs along to the festival, to demonstrate their phenomenal skills and how they help to keep the public safe. The team will be performing two displays, starring their sniffer and general purpose police dogs, in The Arena (1pm at 4:45pm).

As well as seeing some of the Force’s incredible dogs in action, the team will also be bringing along some of their puppy trainees, who are just started out their training to become Police Dogs. The team will be available to meet members of the public throughout the day, on the grassed area next to The Arena.

The Green

Ever wondered why your dog walks in circles before laying down, or why your cat scratches the furniture? If you’ve got any questions about your pet’s wellbeing and welfare, then The Green, sponsored by Lily’s Kitchen, is a fun, interactive area which will equip you with everything you need to know to keep your pet healthy and happy.

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PDSA Pet Wellbeing

Here you’ll also find our vets and nurses on hand to give your dog the once over. Bring your dog for a high-tech consultation in the PDSA Pet Hospital Dome or have a free health check from our PDSA PetCheck team.

Visit the Lintbell trailer for professional advice on pain management, exercise and lifestyle for all dogs. The Lintbells mission is to ensure that pets are visibly full of life. As well as creating a range of leading natural supplements, they are experts in mobility matters.

If you want to get hands on, join the interactive sessions in our PDSA Pet Wellbeing Dome where you can practice operations, examine x-rays and even practice resuscitation like a real-life emergency vet!

Talk Tent

Our Talk Tent is jam-packed full of leading canine experts, with exciting presentations on what it’s like to work in the fantastic world of dogs.

Dog School

Our Dog School has plenty of advice and interactive sessions from top behaviourists and trainers. As well as demonstrations, there are lots of great activities to sign up for. Heelwork to Music is one of them, combining physical activity, mental focus and a whole load of fun!


Discover Lilyland, proudly sponsored by Lily’s Kitchen and the home of proper food for pets! Whether you’re looking for your dog’s dinner, fun and games, or just to have a much-needed sit down, we’d love you to stop by.

Their Doggy Diner will be serving up the most fantastic, naturally nourishing food for the tail-wagger and there’ll be nuggets of information about pet nutrition for you. Feeling energetic? Join in the Lilyland Games on the Green to win lots of tasty treats and prizes. Will you be the champion of Lily’s Veg Knockout, Spin to Win or Veg & Spoon Race?

Doggy Diving

If that’s not already too much fun, Doggy Diving became a competitive sport in 2000 and now your own four-legged friend can try it out in The Green at PetLife ’18!

And because saving pets is what PDSA does - every, single, day – this is also the zone where you can find out all about some of our real life pet patients and how you can support us to keep them on the road to recovery.

Main Stage

At the heart of PetLife ‘18 will be a great music line-up, the Main Stage will host some of the best live acts in the UK.

Kaiser Chiefs, Jessie J and The Vamps will be rocking the PetLife crowd. All of the acts love their pets, so are the perfect choice for PetLife ‘18!

Kaiser Chiefs
Jessie J
The Vamps
View the full line-up

The Country

Kindly sponsored by Vodafone, The Country has been set aside so ticket holders and their pets can get away from it all, a zone for relaxation and exercise at PetLife ‘18.

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Dogs love going for walks and what better way could there be in which to take in the beautiful surroundings than by joining Andrew White, writer and presenter of the popular TV show ‘Walks around Britain’, on one of two ‘Big Dog Walks’ around the grounds of The Country; a 2km route and for the more adventurous, a 5km option. Andrew will also be talking about his passion for walking with dogs in the ‘Talk Tent’ (located in The Green).

The Country is also home to fun and interactive activities that you and your dog can enjoy together. How about ‘Have A Go Agility’ or taking part in some ‘Doggy Playtime’ sessions? A perfect day out for dogs with lots of energy!

You’ll also learn fun facts about dog exercise along each route, and discover V by Vodafone's V-Pet – the tracker and activity monitor for your cat or dog. So you can stay close, even when you’re not nearby.

And while The Country is the place to get away from the crowds, you’ll still get a great view of the bands on the Main Stage from here, so you won’t miss out on any of the music.

The Village

This is the place to relax with the family, enjoy great food and drink and shop for some treats for yourself and your beloved pet.

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Retail therapy

Pop over to the Lily’s Kitchen shop and browse their naturally delicious, proper food for cats and dogs. As well as a range of stalls selling a wide variety of gifts and treats for you and your pets, our very own PDSA shopping experience will be available which includes:

  • PDSA’s range of new goods items featuring on-trend, fun and stylish gifts
  • PDSA’s vintage collection ‘Era’ – a range of stylish vintage products including clothes and home accessories
  • PDSA’s pre-loved items – browse our amazing range of donated goods; everything from clothes, CD’s, DVD’s, accessories and bric a brac
  • PDSA Vet Care range - selected using our veterinary expertise, the range includes a variety of effective, easy-to-use products to suit your pet’s health and wellbeing needs including shampoo and joint supplements

Gourmet food and drink

There will be a wide range of delicious food and drink available on the day to tantalise taste buds including:

  • Hot and cold drinks
  • Firm festival favourites such as burgers, sausages, hog roast and gourmet mac and cheese
  • There will also be a tempting range of other cuisines on offer including Mexican, Oriental and European food

Family entertainment

PAW Patrol* is in town! Come and meet your favourite pups from Adventure Bay. For these heroes, no job is too big, no pup is too small! The PAW Patrol pups are ready to save the day….and you can help them! Join Chase and Marshall in ‘The Pup Pup Boogie’ and ‘Rubble’s Rock ‘n’ Roll’, running at intervals throughout the day. The kids activity area is also packed full of fun stuff to keep the whole family entertained, including face mask colouring and a selfie zone!

‘Give a dog a break’ by visiting Sykes Cottages. They’re recreating one of their exclusive romantic holiday cottages for dog lovers at PetLife, where you can kick back and find a comfy spot with your furry friend and enjoy the treats on offer. There’s also the chance to win vouchers for your own dog-friendly Great British getaway, as part of Sykes’ Give a Dog a Break campaign.

Don’t miss out on Vodafone’s photo op either with their furry VW campervan, the V-Pet mobile!

Pet Check

You’ll also find our unique Pet Check Vehicle**, where our qualified vet nurses can give your dog an ‘MOT’ and talk you through the steps you can take to keep them healthy and happy.

The Pet Check Vehicle provides services such as microchipping, nail clipping and ear cleaning. Track it down and get some vital healthcare advice for your dog. We can also help you select the right products to match your dog’s health and wellbeing needs including nutritionally balanced treats, skin and joint supplements and shampoos.

* ™ Spin Master Ltd. All rights reserved. ©2018 Spin Master PAW Productions Inc. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.

** Vehicles kindly provided by Julie and Robert Breckman.


The Cheltenham Racecourse site has parking for thousands of cars. Your ticket will be specific to a dedicated parking zone, so once you get closer to the venue please follow signs to the relevant area.

Adult (17+) £38

Gives you full access to all the different event areas, attractions and main stage entertainment. Ticket also includes on-site parking close to main entrance and entry for registered dog(s).

Child (5-16) £15

Gives you full access to all the different event areas, attractions and main stage entertainment. Must be accompanied by an adult. Children under-5 are free.

Family (2 adults + 2 children) £95

Gives your family full access to all the different event areas, attractions and main stage entertainment. This includes on-site parking close to main entrance and entry for 2 registered dogs.

Concessions (OAP) £15

Gives you full access to all the different event areas, attractions and main stage entertainment. Includes on-site parking close to main entrance and entry for registered dog(s).

Disabled patrons   £38

Gives you full access to all the different event areas, attractions and main stage entertainment – as well as designated disabled parking by the main entrance. There will also be a dedicated viewing platform and, on booking, patrons may apply for a free PA/carer/family member ticket.

V.I.P.   Adult - £120 Child - £35*

Treat yourself and your family to VIP tickets to enjoy exclusive access to VIP parking, the festival’s VIP area which offers a private bar, catering and toilets and a VIP platform close to the main stage. Your VIP tickets will also include fast track festival access and a free programme.
*Children must be accompanied by an adult with a VIP ticket & food and drink is not included.

Please note
Individual attractions, such as funfair rides, will be subject to additional charges

If you have any queries regarding an existing ticket order, please contact the Box Office team on 01242 539538 or cheltenhamevents@thejockeyclub.co.uk