Cheltenham to host music festival for all the family, including the dog

On Sunday 6 May, the UK’s leading pet wellbeing charity, PDSA will host PetLife Festival ’18, a one day music festival where dogs are welcome.

Taking place in Cheltenham, the festival is designed for music fans, pet lovers and their canine companions with a pawsome live music line-up featuring Kaiser Chiefs, Jessie J and The Vamps.

Tickets for the festival are now on sale with all proceeds going to PDSA to help provide life-saving veterinary care for the 470,000 sick and injured animals the charity cares for each year.

PDSA, which is celebrating its 100th birthday, recognises that pets are a huge part of family life so for this special anniversary year it has  created a festival that invites dogs to be part of the fun of the day and provides entertainment for pet and music lovers alike.

As well as the live music line-up, visitors to the event can explore a whole host of different festival areas including a performance arena, pet wellbeing zones, 2km and 5km walking routes, dog training and play spaces, a farmer’s market and food and shopping areas.

Multi-platinum-selling Jessie J, whose new album R.O.S.E. will be released this year, said: “Pets are a wonderful part of our lives. My French Bulldog, Jackson, makes me smile every day. As well as raising funds for a great cause, PDSA PetLife’18 combines people’s love of pets and music; two of my favourite things! I simply can’t wait.”

Kaiser Chiefs, will also be performing and the band’s frontman Ricky Wilson, owner of Labradoodle, Norman Reedus, said:

“Two things the UK loves are pets and music, so why has no one thought of this before? We’re all looking forward to PDSA PetLife’18 and raising funds and awareness for PDSA to continue its great work.”

James McVey from The Vamps, whose album Night & Day topped the album charts last summer, added: “My cat Mickey means the world to me. I know I can provide the vet care he needs, but not everyone is so fortunate and that’s why PDSA is so important. We’re all looking forward to this special gig and raising much-needed funds for such a great charity.”

PDSA’s Group Head of Marketing, Carroll Hutchings, said: “PDSA PetLife‘18 will be a great family event with a fantastic line-up featuring Kaiser Chiefs, Jessie J and The Vamps. As well as being a brilliant day out for music and pet lovers alike, there is a serious aspect of raising funds for the important work PDSA does.

“We help more pets and their owners than any other animal charity in the UK. But there’s so much more to be done and by joining us on the day, you’ll not only have an amazing time, you’ll also be helping us to spread the word about PDSA and our vital work.”

Jan McLoughlin, PDSA Director General, added: “As long as there are pets in need, there is a need for PDSA. Since we were founded 100 years ago, the world has changed so much. Yet we remain a lifeline for hundreds of thousands of the UK’s most vulnerable pets – and their loving owners. Throughout our incredible history we have relied on the generosity of the public to support our invaluable work in saving, protecting and healing pets. The money we raise from events like this, alongside all of our other fundraising and awareness activity, will help ensure we can be here for vulnerable pets for the next 100 years.”

Lee Moulson, Regional Head of Sales at Cheltenham Racecourse, said: “Everyone at Cheltenham Racecourse is so pleased to be working with PDSA to provide a venue for PDSA PetLife ‘18 and we look forward to hosting this fantastic event.  With such a strong line-up, it is going to be a wonderful event and one that all the family will be able to enjoy.  As well as being a great day for all involved, it is an opportunity to generate vital funds for a much-loved charity.”

Tickets for PDSA PetLife’18 are on sale now at PetLife.org.uk. For ticket buyers wishing to bring their canine companions to the festival, dogs must be registered in advance as places will be limited and available on a first come first served basis*.

For more information visit www.petlife.org.uk or follow the festival @PDSAPetLife on Facebook, Twitter and Instagram and use #PetLife18.

PDSA has been providing life-saving care to some of the UK’s most vulnerable pets for 100 years. Today it offers a range of free and paid-for services for eligible pets in need. The charity receives no Government funding and relies on public support to run its services, which costs more than £60 million every year.

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