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PDSA PetLife18 - Fun in the Bank Holiday sun!

This weekend, leading veterinary charity PDSA welcomed thousands of festival-goers and their canine friends to its first ever PetLife festival.

The family and dog-friendly event offered a jam-packed programme of entertainment and music in the glorious Bank Holiday sunshine with headline acts Kaiser Chiefs, Jessie J and The Vamps taking to the stage after a day of fun dog activities.

The crowds were wowed by displays from the British Transport Police Dogs, ‘Heelwork to Music’ demonstrations and dog agility displays, and visitors got to meet the heroic hounds recognised by PDSA’s world famous Animal Awards programme.

One of the hero dogs in attendance was courageous Police Dog, Finn, who nearly died two years ago after being stabbed while protecting his handler as they challenged an armed suspect. He received the PDSA Gold Medal, known as the George Cross for animals, live on stage in front of thousands of pet lovers. Now retired, Finn’s celebrity status was confirmed as guests queued to ‘shake the paw’ of this hero hound.

Four-legged guests could also chill-out by diving into special pools, dine out in style at the Lily’s Kitchen ‘Doggy Diner’ and take advantage of free pet health checks provided by PDSA’s very own vets and nurses.

Meanwhile, younger ticket holders had the chance to join PAW Patrol pups, Police Dog Chase and Fire Dog Marshall, in the Pup Pup Boogie and Rubble’s Rock ‘n’ Roll activity.

The musical line-up of the day included The Waterloo Band and Bugles of the Rifle, who kicked things off entertaining the crowd with their uplifting military marching tunes, followed by PDSA’s own choir, Pitch Pawfect. Support acts Sour Kix, Gasoline & Matches, Alex Jayne, and young singer CHARLOTTE, got the crowd going before the headline acts The Vamps, Jessie J and Kaiser Chiefs, who finished the day with a bang.

To see pictures from the event or for more information visit or follow the festival @PDSAPetLife on Facebook, Twitter and Instagram and use #PetLife18.

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PetLife '18 tickets are still available on the door!

Have you got your PetLife '18 tickets yet? Don't worry if not, they're still available on the door. So join us for some fun in the sun at PDSA's dog-friendly festival with the Kaiser Chiefs, Jessie J, The Vamps and loads more. If you’re thinking of bringing your dog, please see our warm weather advice article below.

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PDSA PetLife Festival ‘18 is finally here – and the sun is set to shine!

The expected warm weather can affect pets as well as people. So as well as bringing your own hat and sunscreen, don’t forget some important hot weather safety essentials for your dogs recommended by our vets and nurses:

  • Bring a bowl – there are water stations throughout the showground but bring extra water as well so your dog can have a drink whenever they need one
  • Sunscreen – dogs with white or thin fur can catch the sun – especially on the tips of their ears and nose. Stock up on pet-friendly sunblock
  • Take a break – there are lots of shaded areas and doggy chill-out spaces throughout the site, especially in The Country zone so please make good use of it
  • Never leave dogs in cars, not even for a short time; it’s not worth the risk

Just like humans, pets can suffer from heatstroke. In fact, because of their small size and their furry coats, they’re more likely to feel the heat than we are. Keep an eye on your pet for these signs of heatstroke:

  • excessive panting
  • extreme salivation
  • distress
  • collapse

If your pet seems unwell for any reason, look out for our emergency vet team in pink jackets or speak to one of our volunteers who will be wearing green jackets for assistance.

We want all dogs to have a great day at PetLife, but if you know your dog struggles in the heat, please consider asking a friend or family member to look after them at home instead of bringing them along.

For more information read our pet care advice for summer

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Full line-up announced for PDSA PetLife ‘18 Festival

Further details of the entertainment line-up for PetLife ’18 – the UK’s dog-friendly music festival – have been released today. The newly-announced attractions join evening headliners Kaiser Chiefs, Jessie J and The Vamps at Cheltenham Racecourse this Sunday (6 May). 

Performing on the main stage during the day are the Waterloo Band & Bugles of the Rifles, Sour Kix, Gasoline & Matches, Alex Jayne and Charlotte.

Aside from the fantastic featured bands and artists, festival-goers can also enjoy a vast array of displays, fun talks, shopping and other activities designed for animal and pet lovers of all ages. This includes the first ever public presentation of the PDSA Gold Medal – the animals’ George Cross – to a courageous police dog.

Younger visitors have the chance to join PAW Patrol pups from the popular kids’ TV series, including Police Dog Chase and Fire Dog Marshall, in the ‘Pup Pup Boogie’ and ‘Rubble’s Rock ‘n’ Roll’. There’s also plenty for dogs too, with Lily’s Kitchen Doggy Diner serving up fantastic, naturally nourishing food.

Meanwhile, guests can relax in the Sykes Cottages romantic holiday cottage for dog lovers, with chances to win a dog-friendly Great British getaway. And there’s professional advice available for dog owners covering exercise, lifestyle and pain management: all at the Lintbells’ stand.

Main stage music

Headliners Kaiser Chiefs, Jessie J and The Vamps will take to the main stage during the evening to bring PetLife ‘18 to a climax.

During the day, the Waterloo Band & Bugles of the Rifle rifles will kick off proceedings and entertain the crowd with their uplifting military marching tunes.

They’ll be followed by the PDSA’s very own choir, Pitch Pawfect, getting everyone in the festival spirit with some acapella crowd favourites.  Next up is the raw energy of Sour Kix, a band of teenagers with an energetic pop-punk sound. Then there is Gasoline & Matches, a country duo whose debut single Fool’s Gold topped the UK iTunes country chart, leading to them being named as Lyric Magazine’s ‘One to Watch’ for 2018.

Finally, talented singer/songwriter Alex Jayne – who supported James Blunt on his Moon Landing tour – and highly-rated young singer CHARLOTTE will then feature, before headline acts The Vamps, Jessie J and Kaiser Chiefs finish the day.

Entertainment zones

As well as the Main Stage music, PetLife ’18 ticket holders can experience some amazing, specially-created entertainment zones; The Arena, The Green, The Paddock and The Country are all teeming with activities, shows and shopping to create a day of fun for both dogs and their owners.

Courageous Police Dog Finn, who nearly died after being stabbed while protecting his handler as they challenged an armed suspect, will receive the PDSA Gold Medal, known as the animals’ George Cross. He’ll be joined by a host of other brave medal recipients in The Paddock – giving fans a chance to meet these animal heroes up close.

Tickets for PDSA PetLife’18 are on sale now at All proceeds raised at PetLife’18 will help PDSA to provide life-saving veterinary care for the 470,000 sick and injured animals the charity cares for each year.

For ticket buyers wishing to bring their canine companions to the festival, dogs must be registered in advance, as places are limited and available on a first-come, first-served basis*.

For more information visit or follow the festival @PDSAPetLife on Facebook, Twitter and Instagram and use #PetLife18.

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